Combined shipping, dispensing, and display device



Nov. 28, 1939. WARP 2,181,555

' COMBINED SHIPPING, DISPENSING, AND DISPLAY DEVICE Filed Nov. 21, 1938 2 Sheets-Sheet 1 INVENTOR.

BY, a/

ATTORNEY.

Nov. 28, 1939. H. WARP; 2.181555 COMBINED SHIPPING, DISPENSING, AND DISPLAY DEVICE Filed Nov. 21, 1938 2 Sheets-Sheet 2 Haroia? ZUQJ" Patented Nov. 28, 1939 PATENT OFFICE COMBINED SHIPPING, DISPENSING, DISPLAY DEVICE Harold Warp, Chicago, 111.

Application November 21, 1938, Serial No. 241,531

20 Claims.

The invention relates generally to the shipping, displaying and dispensing of a product, and more particularly to a device or means for use in the shipping, displaying and dispensing of sheet material in rolls.

A general object of the invention is to provide unique and improved means of the character described.

More particularly, it is an object of the invention to perfect means so constructed as to provide a sturdy. carton in which a roll of material may be packed for shipping, and as to per- *mit of ready and convenient opening and exp panding into an advertising display for the material upon arrival at its destination.

Another object is to provide a device of the character described comprising a carton in which a roll of material may be packed for shipping and which is readily opened upon arrival at its des- 20 tination, and means adapted to be set up to form conjointly with the carton a meansfor dispensing the material from the roll in the carton.

Yet another object is to provide a device of 25 the character described comprising a carton so constructed as to provide a sturdy container in which a roll of material may be packed for shipping and as to permit of convenient opening and expanding into an advertising display for the 30 material, and means adapted to be set up to form conjointly with the carton a dispensing means for the material as well as an advertising display.

Still another' object is to provide a carton so 35 constructed as to provide a sturdy container in '.which a roll of material may be packed for shipping and means constructed to permit packing thereof in the carton with the roll of material adapted when the carton is opened to be set up 40 to form conjointly with the carton a means for dispensing material from the roll.

A further object is to provide a device for dispensing sheet material from a roll including a rotatably mounted rod upon which the material 45 may be rewound as it is unwound from'the roll, the rod having means adapted to grip the edge of the material to cause the same to be wound upon the rod as it is turned and adapted, upon counter-rotation of the rod, to release the ma- 50 terial to permit removal of the rod without unwinding the rewound material.

Yet a further object is to provide an arrangement for dispensing sheet material from a roll including a rotatably mounted rod upon which 5 the material is rewound as it is unwound from the roll, the material having indicia along one edge indicating units of length to enable the amount of material rewound on the rod to be calculated.

Other objects and advantages will become apparent from the following detailed description taken in connection with the accompanying drawings, in which:

Fig. 1 is aperspective view of a device embodying features of the invention.

Fig. 2 is a front elevational view of the device of Fig. 1, shown in closed and sealed condition ready for shipment. Fig. 3 is an end elevational view of the device as shown in Fig. 2.

Fig. 4 is a front elevational view of the device of Fig. 1, partially'set up.

Fig. ,5 is an end elevational view of the device shown in Fig. 4.

Fig. 6 is an enlarged view partially in section of the winding rod.

Fig. 7 is a partial elevational view showing the device in a position preparatory to dispensing the sheet material.

Fig. 8 is .a development of the carton forming the basic portion of the device.

Fig. 9 is a fragmentary and enlarged view of a side edge of the material shipped and dispensed by the device, better to illustrate the markings carried thereon.

Fig. 10 is a perspective view, similar to Fig. 1, of a modified construction.

Fig. 11 is an end elevational view of the modifled construction, showing the device in closed and. sealed position ready for shipment. 5

While the invention is susceptible of various modifications and alternative constructions, it

it shown in the drawings and will be described hereinafter in a preferred embodiment and one modification, but it is not intended that the in- 40 vention is to be limited thereby to the specific constructions disclosed, but it is intended to cover all modifications and alternative constructions falling within the spirit and scope of the To that end, 50,

in, or even to form an overlapping joint.

manner, enabling the carton, upon arrival at its destination, to be opened readily with the carton, particularly the top wall or cover, intact so that the top wall may be moved to upright position to carry advertising matter. The sheet material is dispensed by rewinding the same from the roll of material onto an auxiliary winding rod which is rotatably supported in juxtapositionto the roll' of vmaterial and in this connection the invention also contemplates the marking of the material with indicia indicating units of length so that the amount of material rewoundmay be calculated.

Referring now more particularly to Figs. 1 to 9 of the drawings, disclosing the preferred form of the invention, I5 represents generally a carton or container forming the basic portion.

of the combination device. For purposes of economy in construction, and also in order that the carton may be comparatively-light in weight, it is preferably formed from cardboard, fiber board, or similar material. When composed of such material, the carton may be formed from a single sheet of material, shown in the developed or plan view in Fig. 8. In the present instance, the carton I5 is rectangular and substantially square in transverse cross section, so as to adapt it to hold a single roll I6 of the sheet material to be shipped therein and dispensed therefrom.

Accordingly, the sheet of carboard or the like from which the carton is to be made is divided, as by longitudinal and transverse creases I1 and I8, respectively, into three panels A,'B and C of equal size, and into panels D and D, each of but one-half the width of the panels A, B and C. At each end of the panels A, B, C, D and D is a flap I9, 20, 2I,.22 and 23, respectively. These flaps are severed from one another and correspond in length to the 'width of the panel to which they are attached, and are of a width equal to one-half the length of an end edge of the carton. When the sheet of cardboard is folded to formthe carton, the panel A forms the bottom wall 24, the panel B forms the rear side wall 25, and the panel C forms the top wall 26, andit is believed readily apparent that these walls are each integral or whole and undivided. The panels D and D form a divided or severed front wall 21. herein shown as of equal width, and thus result in an abutting joint 28 lying on the horizontal mid-line of the wall 21, it is to be understood, of course, that the panels D and D could be made of unequal width so as to form an abutting joint located above or below the joint, as shown here- The end walls of the carton I5 are formed by the flaps I9 to 23 which overlap one another, as best seen in Figs. 1, 3 and 5.

The formation of the front wall 21 of. the carton I5 as a divided wall is but one feature in a unique construction of the carton I5 adapting the same to be utilized not only as a container in which the roll I6 of material may be shipped, but also as a basic part of a display and of a dispensing device for the material. This feature is carried forward in the construction of the end walls of the carton. To that end each end wall of the carton I5 is formed by first folding the flap 22 and the flap 20 inwardly, after.

which the flap I9 is folded inwardly to overlie the flap 22 and the lower half of the flap 20. These three flaps may then be more or less permanently secured together in any suitable manner, such as by stapling. The flaps 2 and h w v r,

While the panels D and D are are not secured at the time the carton is made, but are left free until the carton is closed and sealed for shipment. After a roll I6 of the material has been placed in the carton, the carton is closed by placing the panels and D in proper position to form the top wall 26 and complete the front wall 21, respectively, and by first bending the flap 23 inwardly and then bending the flap 2| downwardly to overlie the flap 23 and the upper half of the flap 20. sealed in closed position by any suitable means which will securely retain the carton closed during shipment, yet may easily and conveniently be removed after the carton reaches its destination without necessitating the destruction of any portion of the carton. In the present instance, this sealing means takes the form of a strip of tape 29 which is pasted over the joint 28 and over the adjacent edges of the flaps I9 and 2I at the ends of the carton. It has been found that a fabric tape applied to the ends and the divided side securely retains the carton closed, even though it may be subjected to rough handling during shipment.

The carton constructed in this manner is, upon arrival at its destination, easily and readily converted into a display device for the material shipped therein. To that end the tape 29 is removed by loosening the same at one end and stripping the same off of the carton. This releases the upper portion D of the front wall, the top wall 26, and the flaps 2| and 23 carried thereby, thus enabling the panel D and the top wall 26 to be placed in an upright position, as shown in Figs. 1, 4, and 7." In that manner a given portion of the roll I6 of material is exposed and at the same time the panel D and the top wall 26 constitute a support for advertising matter pertaining to the roll of material I6. Preferably this advertising matter takes the form of printed matter 30 on the inside of the top wall 26 and the panel D. Preferably the appearance of the display is enhanced by cutting off the flaps 2I and 23 and trimming the panel D along the curved, broken-line 3!.

Means is provided herein which enables material from theroll I6 to be dispensed easily and conveniently and without the necessity of removing the roll I6 from the carton I5. To that end a'winding device 34 comprising a rod 35 and a crank 36 is provided which is adapted to be positioned in juxtaposition to the roll I6 and upon which the sheet material is rewound as it is unwound from the roll I6. The device 34 is rotatably supported near each end by the end walls of the carton direct or by some suitable means positioned in the carton at the ends thereof. In the preferred form of the invention here disclosed, the winding device 34 is supported in journal members 31in the form of rigid plates adapted to be interposed between each end of the roll I6 and the adjacent end of the carton I5. as clearly seen in Figs. 1 and '1. At its upper end, each member 31 has a slot 38 opening through the upper edge thereof for receiving the winding device 34, Preferably, each member 31 also has an aperture 39 so located that when the member is placed in proper position in the carton I5 the aperture 39 will be located justabove and just forwardly of the edges of the flaps I9 and 20. In order that the roll I6 may rotate freely during the dispensing of the material, a rod 40 is preferably inserted through the roll I6 and through the apertures 39, though this rod isnot essential and the roll I6 may be permitted to rest on the bottom of the carton.

The carton is then.

In order that the material from the roll. l6 may be dispensed by rewinding upon the winding device 34, the rod 35 of that device is provided with means for engaging the end of the material and capable of causing the same to rotate with the rod 35. Furthermore, the rod is so constructed that after the desired amount of material has been wound thereon the rod may be withdrawn from the new roll of material without again unwinding the same, thus providing a neat and compact roll which may be wrapped for delivery to the purchaser of the material. While the rod 35 may be provided with various means for accomplishing those ends, the means herein disclosed consists simply of a slot 43 extending substantially the entire length of the rod '35 and particularly opening through one end thereof. With this construction, when the material is to be dispensed, the free end thereof is inserted in the slot 43, as best seen in Fig. 7, which after a. half revolution of the rod 35 will securely retain the end of the material. After the desired amount of material has been wound on' the rod 35, the rod is given a few reverse turns which then frees the end of the material in the slot 43' and permits the rod to be withdrawn longitudinally from the new roll.

. In order to obviate the necessity of spreading out the material to be sold for the purpose of measuring the length thereof, and in order to make the use of the winding device 34 feasible and convenient, the material of the roll l6 preferably has along one longitudinal edge thereof indicia I from which the length of material wound on the rod 35 may be calculated. In the present instance, this indicia marks inches, feet and yards, with the inches numbered consecutively up until thirty-six and then repeated, and with the feet indicated consecutively up until three feet and then repeated. Yards are numbered consecutively from the beginning to the end of the roll. Thus, if the purveyor notes the indication of inches, feet and yards at the free end of the material, by adding thereto the number of yards, feet and inches of material desired, the result will indicate the point at which the material is to be cut off in order to dispense the required at which point he would sever the material.

Herein the winding device 34 and the journal members 31 are'so constructed that, if desired, they may be packed with the roll 5 in the carton IS in order thateach unit may constitute a complete combination shipping, display and dispensing device. To that end, and also to the end that the journal members 31 may have a fixed position when set up as a part of the dispensing device, each journal member 31 has a base portion 44 whichis rectangular and which is of such length as just to fit snugly within the carton [5 when set up, as in Figs. 1 and '7. Since the carton l5 of this form of the invention is square in transverse cross section, the base portion 44 is of v a length equal to the internal height of the carton I5. This fact is utilized to use the members 31 asreinforcing means for the carton during shipment and, accordingly, are packed in the carton on edge between the roll l6 of material and the front wall with the base of one member in one corner of the carton and the base of the other member in the opposite front corner of the carton, as best seen in Fig. 4. In this position the members 31 reinforce the front wall and the forward corners of the carton which have been weakened somewhat by the presence of the joint 28. At the same time, the members 31 tend to take up any space remaining in the carton after the roll l6 of material has been placed therein. The members 31 have a combined length less than the length of the carton l5 and thus are easily packed in this spaced end to end position.

Similarly, the winding device 34 is so constructed that it may be packed in the carton IS with the roll I 6 of material. To that end, the rod 35 herein is made separable from the crank 36,

and particularly is made of a length just slightly shorter than the internal length of the carton l5 in order that it may be received within the carton. The crank 36 is formed with a sleeve portion 46 in which the solid end of the rod 35 is snugly received. The sleeve portion '46 hasextending diametrically thereof a pin 41 which is adapted to be received in a slot 48 formed in the end of the rod 35 when the rod is inserted in the sleeve. This pin and slot construction assures that the rod 35 will be rotated with the crank 36. The sleeve portion 46 is made of sufficient length so that the winding device may be journaled at one end on one of the members 31 and at the other end on the other of the members 31. Preferably,.the end of the rod 35 opposite the crank 36 is formed with a groove 49 which engages with the slot 38 in the member 31 to aid in retaining the rod in proper position during winding of material thereon. The crank 36, when disconnected from the rod 35, maybe placed in the bottom of the carton, as shown in Fig. 5.

It is believed apparent from the foregoing that I have provided a unique construction serving the three-fold purpose of a shipping carton, an advertising display device, and a dispensing device. The convenience and rapidity with which the carton may be opened and with which the same may be converted into and set up as a display device, and as a dispensing device, and the ease with which the material shipped in the carton may be dispensed will be best understood from the following brief description of the operation. Let it be assumed that the carton has beenproperly packed and sealed, resulting in the construction disclosed in Figs. 2 and 3. Upon arrival at the destination where the material of the roll' I6 is to be sold the purveyor of the material loosens one end of the tape strip 29 and then peels the same ofi of the carton I5. By this simple operation, the carton is opened and the purveyor of the material next raises the .top wall or cover 26 and the panel D attached thereto to an upright, vertical position, as shown in Figs. 4 and 5. Preferably, the flaps 2| and 23 are now cut off and the panel D trimmed along-the lines 3| to give it a neat rounded appearance. Since'the inside of the top wall 26 and the portion D normally carry printed advertising matter, the carton has now been converted into an advertising display device for the material of the roll l6. To set up the dispensing device, the purveyor next removes the members 31 from the carton and places them in upright position between each end of the roll 16 and the adjacent end of the carton, with the base portion 44in the carton and the perpendicular edge at the rear of the carton. Because of the size of the base portion 44 of each member 31, the members 31 have a' comparatively snug fit and thus are retained in.

position. Moreover they serve to retain the top wall 26 in upright position.

Next the purveyor removes the rod 35 and the crank 36 and then lifts the roll l slightly forwardly and outwardly of the carton 15 until the central opening of the roll l6 registers with the apertures 39 in the members 31. While holding the roll in this position,'the rod 40 is inserted through the members 31 and the roll IS in order that the roll may be rotatably journaled. Mounting the roll in this manner facilitates the ease with which material is dispensed therefrom, but is not absolutely essential, and if the purveyor does not have a rod 40 convenient he may permit the roll Hi to remain resting on the bottom of the carton 15. The rod 35 is next inserted in the sleeve 46 of the crank 36 and the winding device may then be placed behind the carton l5, where it will be out of sight yet within convenient reach for dispensing material, or it may be placed in the members 31. To dispense material, the free end thereof is inserted through the slot 43, as best seen in Fig. 7. The winding device is then placed in the members 31 and rotated by means of the crank 36 until the desired amount of material has been wound on the rod 35. As previously stated, by noting the indication of inches, feet and yards at the end of the material and adding thereto the amount of material desired to be dispensed, the point at which it is to be severed is easily computed and thus the purveyor of the material need only continue to wind material on the rod 35 until the calculated indicia appears. The roll I6 should be placed in the carton, as shown in Figs. 1 and 7, that is, so that the indicia will be adjacent the crank end of the dispensing device and on the upper side of the material as it is unwound from the roll I6, in order that it is readily visible to the purveyor of the material. This obviates all necessity of spreading the material out for the purpose of measuring the same and thus, of course, greatly facilitates the dispensing of the material. When the proper amount has been wound on the rod 35, the material is severed and the crank 38 then given a few reverse turns which frees the end of the material in the slot 43 and thus permits the rod to be withdrawn longitudinally. There remains then a neat and compact roll which is easily wrapped and delivered to the purchaser. Moreover, there is no danger that in the handling of the material it becomes soiled or injured as is frequently the case when the material has to be spread out. It also obviates the necessity of finding sufficient room to make possible the spreading out of numerous yards of the material.

Referring now more particularly to Figs. and 11, there is disclosed therein a modified construction adapted for use in shipping two rolls 03 instead of the one roll shipped in the preferred form of the invention disclosed in Figs. 1 to 9. The construction of this modified form is generally similar to that of the preferred form differing primarily in that the carton I5 is twice as high as the carton i5 and in that the end walls of the carton are used to support the roll it and the winding device 34', eliminating the journal members 31. Accordingly, the carton l5 comprises a bottom wall 55 of the same size as the bottom wall M, a rear side wall 56 twice the size of the bottom wall, and a top or cover 51 again of the same size as the cover 25 of the preferred form. The front wall is again a divided wall consisting of a portion 58 forming the lower half of the front wall and a portion 59 attached to the top wall 51 and forming the upper half of the front wall when the carton is closed.

.Each end wall of the carton is formed by a flap 60 attached to the rear wall 56, a flap 5| attached to the lower half of the front wall 58, a flap 62 attached to the bottom wall 55, a flap 63 similar to the flap GI, and a flap 64 similar to the flap 82 shown in dotted outline in Fig. 11. These flaps, as in the preferred form, are preferably trimmed off when the carton is used as a display device so that the carton has the appearance of Fig. 10. The flaps forming the end Wall have the same proportions relative to the carton of Figs. 10 and 11 that the flaps of the preferred construction bore to the carton there disclosed, namely, the flap 60 has a length equal to the height of the carton and a width equal to half the width of the carton, while the flaps BI and 63 are just half the length of the flap 60, while the flaps 62 and 64 in this instance are square and each cover one-half of the end of the carton. With the front wall and the flaps forming the end wall construction as described, it will be apparent that the carton is still divided on three sides at its center or mid-line. Accordingly, the carton is sealed by means of a strip of tape 65 pasted over the joint formed by the portions 58 and 59 of the front wall and by the flaps 62 and 64 of the end wall.

In this form of device the journal members 31 are dispensed with and the flaps 60 are utilized to support the winding device 34'. Accordingly, each flap 60 has formed in its top edge a slot 66 in which the winding device 34' is received. The flaps GI and 62 are utilized to support the rod 40 which is inserted through the central opening in the roll IS.

The manner of setting up the device of Figs. 10 and 11 is generally similar to the manner of setting up the preferred form of the device and, if anything, is slightly simplified thereover. The carton is again easily and conveniently opened by stripping the tape 65 off of the carton, whereupon the cover wall 51 and the portion 59 of the front wall may be opened to an upright position. Since two rolls It were shipped in this carton, the upper roll is removed and placed in a store room or the like, while the lower roll is lifted and the rod 40 inserted therethrough in order rotatably to support the roll in the position shown in Fig. 10. The winding device 34' is then placed in the slots 66 ready for use in dispensing material from the roll. Here again the roll 16' is so positioned that the material will be unwound from the top and forward portion of the roll so as to make the indicia I on the edge of the material readily visible to a person dispensing material and so as to give the roll a clockwise direction of rotation, as viewed in Fig. 10, thereby keeping the bar 40' in the corner formed by the flaps 50 and 62.

It is believed apparent from the foregoing that I have provided a unique device adapted to perform the three functions of a shippingcarton, a display device, and a dispensing device. Although this unique device has these three functions, it is of simple and inexpensive construction, permitting of economical manufacture and it is also readily set up with a minimum expenditure of time and effort. Moreover, the various parts of the device are so constructed that, if desired, they may all be packed with the merchandise in the carton to be shipped as a commarked on the material, all necessity for measurplete unit oapableof being readily set up into a display and dispensing device.

Contributing greatly to the usability of the device is the indicia, indicating units of length, which appears along one longitudinal edge of the sheet material shipped in and dispensed from the carton. With the inches, feet and yards ing is obviated and thus the dispensing of sheet material is accomplished both more quickly and more easily.

I claim as my invention:

1. A combined shipping, displayand dispensing assembly comprising a carton openable to form a display device, a roll of disp'ensable material in said carton, a winding device having means for securing an endof the material thereto for winding of the same thereon, said means being releasable to permit longitudinal withdrawal of said winding device from the roll of. material wound thereon, and a supporting device for said winding device having a portion located at each end of said carton having bearings for said winding device formed therein located above the upper edge of the front wall of said carton so as to expose the material to view when said roll is in said carton and the free end of the material is secured in said winding device, said supporting device including means whereby the end structure of said carton supports said winding'device in operable position.

2. A combined display and dispensing assembly for sheet material in a roll comprising a'carton, in which a roll of the material may be shipped, openable to form a display device, a winding device having means for securing an end of the material thereto for winding of the same thereon, said means being releasable to permit longitudinal withdrawal of said winding device from the roll of material wound thereon, and supporting means for said winding device including the ends of said carton and having bearings formed therein rotatably to receive said winding device, said bearings being disposed above the upper edge of the front wall of said carton.

3. A combined display and dispensing assembly for sheet material in a roll comprising a carton openable to form a display device, means for supporting within said carton a roll of the material to be dispensed, a rewinding device having means for releasably securing an end of the material thereto for rewinding of the material from the roll onto said device, and means forming constituent parts of the ends of said carton when open providing a support for said rewinding device.

4. A combined shipping and dispensing assembly for sheet material in a roll comprising a carton, in which a roll of the material may be shipped, openable to form a base for a dispensing device, a winding device having means for securing an end of the material thereto for winding of the same thereon, said means being releasable to permit removal of said winding device while the material wound thereon remains in a roll, and supporting means for said winding device including the ends of said carton and having bearings formed therein rotatably to support said winding device in operative position above a roll of material in said carton.

5. A combined shipping and dispensing assembly for sheet material in a roll comprising a carton, in which a roll of the material maybe shipped, openable with a part of each end wall intact and rigidly upstanding, a rod upon which a.

roll of the material to be dispensed may be mounted, supported on said rigidly upstanding spaced from said rod including the upstanding part of the end walls of said carton.

6. A combined shipping and dispensing assembly for sheet material in a roll comprising a carton having a bottom, front and rear side walls and a top wall and overlapping flaps secured to the respective walls forming the end walls, means securing certain of said flaps to one another to form a rigid supporting structure which remains intact to provide a hearing when said carton is opened, readily removable means for retaining the remainder of said flaps and said top wall closed during use of said carton as a shipping container, a rod upon which a roll of the material to be dispensed may be mounted rotatably supported on said secured flaps in the corner bearing formed by said flaps, a winding device having means for releasably securing thereto an end of the material to be dispensed and supporting means for said winding device including said secured endwall flaps, said supporting means extending above the point of support of said rod and having hearings in which said winding device is jou'rnaled' '7. A combined shipping, display and dispensing assembly for sheet material in a roll comprising a carton having a bottom, a rear side and 'a top wall each formed as an integral piece, a horizontally divided front side wall and a flap secured to each end of each wall and overlapping to form the end walls of said carton, the flaps secured to the lower portion of said front wall, said bottom wall and said rear wall being secured together to form a rigid supporting structure which remains intact when said carton is open-to provide a bearing, the upper portion of said divided front wall being carried by said top wall and with said top wall being positionable in upright position to form an advertising display, readily removable means for sealing said carton during use 01' said carton as a shipping container, a rod upon which a roll of the material to be dispensed may be mounted rotatably supported in the corner formed by said secured end wall flaps, a winding device having means for releasably securing thereto an end of the material to be dispensed for winding of the material thereon, and supporting means for saidwinding device including said secured end wall flaps, said supporting means extending above the upper edge ofthe flap attached to said bottom wall and having bearings in which said winding device is journaled.

8. A unitary shipping, display and dispensing assembly comprising a carton forming a shipping container when closed and openable to form the base of a display and of a dispensing device, a roll of dispensable material in said carton, a winding device having means for securing an end of the material thereto for winding of the same thereon and being releasable to permit longitudinal withdrawal of said winding device from the roll of material wound thereon, said winding device being composed of separable and removable parts capable when separated to be packed in said carton with said roll of dispensable material, and supporting means for said winding device including the ends of said carton and having bearings formed therein rotatably to support said winding device inoperative position.

9. A unitary shipping and dispensing assembly comprising a cartop-iorming when closed a shipping container and openable to form part of a dispensing device, a roll of dispensable material insaid carton, a device for winding thereon material from said roll to be dispensed, said device comprising 'a rod having a longitudinal slot therein extending over the major portion of the length of said rod to enable the rod releasably to receive within the slot an end of the material to be dispensed and to permit longitudinal withdrawal of said rod from the roll of material wound thereon, and a crank for rotating said rod separable from said rod to permit packing of said winding device in said carton with said roll of material, and supporting means for said winding device including the ends of said carton and having bearings formed therein rotatably to support said winding device in operative position above a roll of dispensable material in said carton.

10. A dispensing device for sheet material in a roll comprising, in combination, a carton openable to form a base for the dispensing device providing a receptacle for the roll of the material to be dispensed, a winding device upon which the material to be dispensed may be rewound from the main roll having means for releasably securing an end of the material thereto, and supporting means for said winding device including the ends of said carton and having bearings formed therein rotatably to support said winding device in operative position above a roll of material in said carton.

11. A combined shipping, display and dispensing assembly for sheet material in a roll comprising a carton in which a roll of the material may be shipped openable to form a display for the material, a winding device having means for releasably securing an end of the material thereto for winding of the same thereon, and removable bearing members positioned at the ends of said carton and supported in upright position by the walls of said carton, said bearing members extending above the walls of said carton and providing bearings in which said winding device is rotatably journaled.

12. A combined shipping and dispensing assembly for sheet material in a roll comprising a carton in which a roll of the material may be shipped openable to expose to view the material in said carton, a winding device having means for releasably securing an end of the material thereto for winding 'of the same thereon, and a rigid, fiat member disposed at each end of said carton between the end wall thereof and the adjacent end of the roll of material in said carton, each of said members extending above the side and end walls of said carton and having at one end a base portion receivable Within said carton to be supported in upright position by the end wall of said carton and the upper end having a bearing for rotatably supporting one end of said winding device.

13. A dispensing device for sheet material in a roll comprising, in combination, a shipping container for a roll of material to be dispensed openable with a portion of each end wall intact to form a base for the dispensing device, a winding device having means for releasably securing an end of the material to be dispensed for winding of the material thereon, means for supporting said winding device in operative position for winding of material from the roll of the material onto said winding device comprising a rigid upstanding member at"" ach end of said container, each of said members being thin and flat and having a base portion conforming generally to the transverse cross section of said container to be removably positionable between the end wall thereof and the end of the roll of material therein and supported in upright position by said container, a bearing formed in the upper end of each member in which said winding device is rotatably supported and a bearing formed intermediate the base portion of each member and said first mentioned bearing, and a rod journaled in said last mentioned bearing upon which a roll of the material may be rotatably supported.

14. In combination, a carton having a bottom, a rear side, and a top wall each formed as an integral piece, a horizontally divided front side wall and rectangular flaps secured to the respective walls overlapping to form the end walls, the flap on each end of the lower onehalf of said divided front side wall, on said bottom wall and on said rear side wall being permanently secured together to form a rigid end wall which remains intact when the carton is opened, the flap on said top, wall and on the upper portion of said divided front side wall remaining free from the permanently secured flaps, means closing the joint formed by said divided front side wall and the joint formed by said free and said secured flaps to seal the carton for shipping purposes, and means cooperating with the opened carton to form a dispensing device to be used in the sale of sheet material in a roll shipped in said carton, said dispensing device utilizing said carton as a base and comprising a rigid member adapted to be disposed in upright position at each end of the carton intermediate the roll and the end of said carton, each of said rigid members extending upwardly above the roll in the carton and the top of the carton and having an aperture disposed to register with the corner formed by said permanently secured flaps and a slot opening through the upper edge thereof, a rod extending through the aperture in said rigid members and through the roll of material rotatably to support the same and a winding means rotatably journaled in said slots in said rigid members comprising a rod upon which the material of the roll may be rewound and a crank for rotating the said rod.

15. The combination of a carton forming when closed a shipping container for a roll of sheet material, said carton having a top wall, a divided front wall, and divided end walls with a portion of the front Wall and of the end walls attached to said top Wall, readily removable means applied to said carton to retain the same closed during shipment, rigid bearing members adapted to be placed in upright position at each end of said carton when open and in reclined position with one member in each front corner of the carton when closed to reenforce the carton, said members when in upright position extending above the top of said carton and above the roll of material shipped therein, each of said members having a bearing formed in its upper end and a winding device comprising a rod rotatably journaled in the bearing in said bearing members, upon which the material to be sold may be rewound, and a crank for rotating said rod, said rod and said crank being disengageable to permit packing of the rod and the crank in the carton with the roll of material and said bearing members to complete a unitary device for shipping and dispensing a roll of sheet material.

16. A combined shipping and dispensin asa base for a device for dispensing material from the roll shipped in said carton, said carton being readily openable whileportions of the end walls of said carton remain intact to provide an upright support for a winding device, and a winding device adapted to be rotatably supported by the end walls of said carton, said winding device having means thereon for releasably securing thereto an end of the material to be dispensed for winding of the same on said winding device. 17. A dispensing device for sheet material in a roll comprising a carton openable to form a base for the device and closable to provide a shipping container for a roll of sheet material to be dispensed, said carton being readily openable while portions of the end walls of said carton remain intact to provide an upright support for a winding device, each of the end walls of said carton having an aperture formed therein near the top thereof to provide a bearing and a winding device adapted to be rotatably supported in the aperture in the end walls of said carton com- I prising a rod upon which the amount of material to be sold from the roll may be rewound and a crank for rotating said rod.

18. In a dispensing device for sheet material, the combination of a carton forming when open a base for the device and a receptacle for a roll of the sheet material to be dispensed, said carton comprising a bottom, a rear side wall and a top wall, each formed as an integral piece, a

horizontally divided front side wall and rectangular flaps secured to the respective walls overlapping to form the end walls of said carton, the flap on the lower portion of said divided front side wall, the flap on said bottom wall and the flap on said rear side wall being permanently secured together to form a rigid support when the rigid support extending through a roll of sheet material and carton is opened, a recess in the top edge of'each of theflaps on said rear side wall, a rod extending through a roll of sheet material and resting on the upper edge of the flaps on said bottom wall rotatably to support the roll of material and a winding device upon which quantities of the material to be sold are rewound rotatably journaled in-the recess formed in 'the'upper edges of the flaps on said rear side wall.

19. A combined shipping and dispensing assembly for sheet material in a roll comprising a carton in which a roll of the material may be shipped openable to form a base for a dispensing device, a winding device having means for securing an end of the material thereto for winding of the same thereon, said means being releasable to permit removal of said winding device while the material wound thereon remains in a roll, and supporting means for said winding device including the ends of said carton having bearings formed therein rotatably to support said winding device in operative position relative to a roll of material in said carton.

20. In a dispensing device for sheet material,

the combination of a carton forming, when open, a base for the device and a receptacle for a roll of the material to be dispensed, said carton comprising top, bottom and sidewalls, and flaps secured to the respective walls overlapping to form the end walls of said carton, certain of said flaps being permanently secured together to form a when said carton is opened, a rod supported by said certain permanently secured flaps rotatably to support the roll of material, a winding device upon which quantities of the material to be sold are rewound, at least one of the flaps at each end providing a support for said winding device and having a recess in which said winding device is rotatably journaled.

HAROLD WARP. 

